A good friend of mine recently came to me with some questions about his new photography website. This friend is an accomplished travel writer as well as a photographer, but he was having some cohesion issues when it came to the way he presented his work online. When I looked at his site, I wasn’t sure if he wanted to be seen as a travel photographer, a wedding photographer, a senior portrait photographer, or something else entirely. It’s fine to be all of these things – better still to be proficient at all of them – but unless you specialize, unless you give the impression that you are the master of one trade, you are destined to be viewed as someone who is unfocused. Continue reading →